Chris White

Chris White is an experienced professional in pricing, promotions, and category management, currently serving as Senior Pricing and Promotions Manager at Currys plc since December 2018. Prior to this role, Chris held the position of Senior Product Services Commercial Manager at Currys plc and worked at Dixons Carphone as Senior Category Manager for Added Value Services from July 2015 to December 2018. Chris began a career at Purewell Electrical in August 2001, progressing to General Manager by the age of 24 and driving a remarkable nearly 200% growth in annual turnover from 2008 to 2014, leading to the company's relocation to its award-winning Christchurch showroom. Chris's educational background includes attendance at Lytchett Minster School from 1994 to 2001.