Robert McKeever is a seasoned retail professional with extensive experience in category merchandising and team management. Currently serving as a Senior Category Merchandiser at Currys plc since July 2020, Robert focuses on Laptops, Desktops, Chromebooks, and Monitors. Prior to this role, Robert worked at Dixons Carphone from May 2015 to January 2018, where responsibilities included managing a team of merchandise planners and overseeing the PC non-hardware category, in addition to a position as Senior Merchandiser for Apple computing and related products. Earlier in Robert's career, roles at Dixons Retail included Sales Support, Assistant Account Manager, Planner for Dixons Travel, Junior Merchandiser, and Merchandiser Planner from November 2000 to July 2006.
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