For over 30 years, Curves has been a leader in women’s fitness, helping millions of women get stronger and healthier. Curves mission is to strengthen women by providing fun, fast, and safe programs to help women reach their health and fitness goals. 

Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes/Circuits focus on providing strength, balance, and flexibility through categories like Balance, Body Basics, Cardio, and Boxing. 

MyCurves On Demand brings the Curves trusted 30-minute workout to your own home. Led by real Curves coaches and developed by Curves program experts, MyCurves On Demand is accessible anytime, anywhere on your favorite smart device. The Curves Health & Wellness Education Series provides members with education on important health topics impacting women of all ages, so they can make improvements for their own health and wellbeing. 

For more information on any of Curves program offerings, please visit www.curves.com.

Health & Wellness

Curves

Curves' headquarters in Waco, TX, United States

This department focuses on producing visual content and design materials to support branding and marketing initiatives.

Creative Services

This department focuses on promoting health and fitness through coaching and training services.

Fitness and Wellness

The Business Operations team at Curves is responsible for ensuring the efficient running of fitness clubs by streamlining processes, managing finances, and overseeing daily operations. This team collaborates with club owners and managers to implement business strategies that enhance member experience and drive growth, while also supporting the rollout of programs like MyCurves On Demand and the Health & Wellness Education Series. Their goal is to empower Curves locations to meet the organizational mission of strengthening women through fitness.

Business Operations

This department is responsible for overseeing and managing franchisee relationships and ensuring the successful operation of franchise locations.

Franchise Operations

This department oversees and manages the interests of company stakeholders.

Ownership Management

This department focuses on providing guidance and support for women's health and fitness through personalized coaching and franchise management.

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Other teams

Fitness and Wellness

Business Operations

Franchise Operations

Ownership Management

Wellness Coaching