James Cross

James Cross is a seasoned sales leader currently serving as the Head of Sales at NatWest Cushon, where they focus on scaling the sales team and enhancing financial outcomes for clients. With a background in business development across notable companies like Wealth-X and moneycorp, James has demonstrated expertise in building high-performing teams and driving AUM growth. Their career includes significant contributions at Cushon, where they played a pivotal role in the company's early sales efforts and its subsequent acquisition by NatWest Group. James holds a BA Hons in Economics and French from the University of the West of England.