Jonathan Boucher

Jonathan Boucher is a seasoned professional in customer relationship management and loyalty programs with extensive experience in the gaming retail sector. Currently serving as Senior CRM Manager at CV-Library since January 2025, Jonathan previously held key positions at GAME Digital PLC, including Senior Loyalty Manager and Senior CRM & Loyalty Manager, where responsibilities included leading loyalty schemes and customer strategy development. Jonathan has also worked as Loyalty Manager and District Development Manager at Game Retail Ltd. and managed multiple stores while providing training and support to junior managers at GAME and Gamestation. Jonathan's expertise lies in driving customer acquisition, retention, and engagement through data analysis and strategic initiatives.