Jay Hover

Jay Hover is currently the Director of Product, AI & Creative at CVS Health, focusing on Retail Media and Generative AI, among other skills. Previously, Jay served as Principal Marketing Manager for Growth & Optimization at Intuit, specializing in growth and lifecycle marketing. At McKinsey & Company, Jay worked as a Specialist, aiding clients in maximizing the value of marketing and advertising technology investments while developing strategic roadmaps for next-generation marketing capabilities. Earlier experiences include serving as Martech Solution Architect at Verticurl, where Jay designed marketing technology strategies for global clients, and as Manager of Management Consulting at Credera, overseeing marketing automation initiatives and leading Salesforce practice. Jay holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Professional Certificate in Digital Media Marketing from New York University.