Bailey Higgins

Bailey Higgins is a seasoned marketing professional with extensive experience in content marketing, digital advertising, and brand management. Currently serving as a Fractional Marketing Strategist since May 2022, Bailey aids local small businesses in enhancing their marketing efforts. Previous roles include Content Marketing Manager at MPE-Inc, where social media management led to a significant increase in engagement and follower count, and Digital Marketing Specialist at Trefoil Group, focusing on managing multi-channel advertising and conducting SEO audits. As Brand and Marketing Manager for C&W DustTech, Superior Air Products, and Filter Junkie, Bailey leads branding initiatives to drive growth in core and expansion markets. Academic credentials include a Bachelor of Business Administration and a Master of Business Administration from UW-Whitewater College of Business and Economics.