Eric LAIRET has extensive experience in brand management and strategic purchasing within the fashion industry. Since July 2017, Eric LAIRET has served as Chef de marque for Hugo BOSS Kidswear at CWF, also holding the titles of Chef de Marque for Timberland and strategic buyer for luxury brands Givenchy and Chloé. Prior to CWF, Eric LAIRET was Directeur Commercial at ARMOR LUX from 2015 to July 2017, and from 2003 to 2014, occupied various roles at Groupe ERAM, including Directeur de Marque and Chef de produit textile for TBS, overseeing substantial revenue figures. Eric LAIRET began a career in marketing as an Assistant marketing at NBA Europe in early 2003. Educational credentials include a Diplôme Supérieur de Management with a focus on Marketing from Audencia, and a Licence de Droit from Nantes Université.
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