Mark is a content writer and strategist specializing in B2B technology. He is passionate about promoting greater understanding of technology, both in terms of the "why" and the "how." He is equally at home discussing the business value of technology and going deep on the technical details. He believes that good content marketing is about putting brand identity in action. He helps his clients bridge the gap between “This is who we are” and “This is why you should care.”
Before joining CXO, he spent 12 years at IBM supporting content creation for different business units across the company, including IBM Cloud, IBM Systems and IBM Watson IoT.
As the father of two young boys, Mark is familiar with the concept of hobbies, and he aspires to have one someday. In the rare free time he does get, he enjoys cooking from scratch, running, and spending time in nature. He is a former bookish child who is now passing his love of reading and stories on to the next generation.
Location
Durham, United States