Assaf Danby

Assaf Danby has a diverse work experience. In 2010, they served as First Sergeant in the Israel Defense Forces. From 2013 to 2014, they worked as a Presales Manager at SAN Ltd - Tactical Breaching, where they generated and qualified leads through multiple sales channels and conducted demonstrations and training for multiple departments in the Australian and New Zealand military and police force. From 2014 to 2019, they worked at Naot Footwear, where they were Sales Director and Business Development Manager. As Sales Director, they were accountable for the complete sales cycle in the New Zealand and Australian markets, leading a team of sales reps, marketing managers and designers. As Business Development Manager, they were responsible for outbound lead generation and business development functions to identify new retailers and partners. Assaf also determined marketing strategies and budget allocation across multiple online and offline channels. From 2019 onwards, they have been VP of Sales, EMEA & APAC at Cyabra, where they are responsible for developing and executing sales strategies to drive revenue within the company, monitoring milestones and sales goals in both the private and public sector.

Assaf Danby graduated from Mount Scopus Memorial College in 2007 with a High School Victorian Certificate of Education. Assaf then attended Deakin University from 2008 to 2010, where they earned a Bachelor's Degree in International Business.