Sofia Ribeiro is currently the Loyalty & Engagement Manager at CYBEX and has previously held roles at Pierre Fabre Group and The Walt Disney Company. Sofia's extensive experience encompasses digital marketing and brand management across both pharmaceutical and media sectors. They earned an International Undergraduate Degree in Business Administration and a Master’s degree in Management with a specialization in Strategic Marketing from Católica Lisbon School of Business and Economics. Additionally, Sofia has a background in piano from Conservatório Regional De Setúbal.
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