Yifeng Wang

Yifeng Wang is a seasoned professional in digital activation and consumer engagement, currently serving as the Director of Global Digital Activation at CYBEX since November 2020. Previous experience includes a position as a Board Member at Deutsche Schule Shanghai and various leadership roles at adidas from September 2012 to October 2020, including Head of Digital Activation for APAC and Head of CRM Acquisition for China, where Yifeng Wang managed significant digital campaigns and consumer communication initiatives. Early career experience includes project management and investor relations at adidas, as well as internships at DHL and Hella, highlighting a strong foundation in market analysis and research. Yifeng Wang holds a Bachelor's degree in Area Studies China and Business Administration from the University of Cologne.