Reed Hoffman

Reed Hoffman is a seasoned Creative Director currently leading visual identity and brand development for Web3 clients at Cycle, emphasizing strategic design and impactful marketing within the blockchain sector. Prior experience as Associate Creative Director and Design Lead at Protocol Labs involved directing digital product and marketing design for open-source technology, while a tenure at Converse focused on driving global digital art direction and content creation for e-commerce platforms. Reed has also held senior roles at Huge, contributing UX and design expertise for notable brands, and has experience in academic content management and marketing internships with Mattel, Inc. and Blue Ocean Film Festival. Reed holds a Bachelor of Fine Arts in Advertising Design from the College for Creative Studies.