Peter Croft is a C-suite executive and consultant with extensive experience in the fitness, health, and wellbeing industries. Currently serving as Chief Strategy Officer at Perfect Gym Solutions S.A., Peter develops and implements global growth strategies and oversees market, customer, and product strategy. They also hold non-executive director positions at Orbit4 and Cyclops Marine, and have previously directed international business for Life Fitness. Peter founded IDG Growth Solutions, focusing on digital transformation and growth strategy development. Their academic background includes a BSc in Sports Science and Business from Nottingham Trent University.
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