Karina Ferdi

Director, Demand Generation at Cycode

Karina Ferdi has a diverse work experience spanning multiple companies and roles. Karina currently holds the position of Director of Demand Generation at Cycode, a role they began in June 2023. Prior to this, they served as the Director of Demand Generation at Yapily from July 2022 until July 2023.

Before joining Cycode and Yapily, Karina worked at Tessian, where they held multiple positions. Karina started as a Marketing Executive in November 2018 and progressed to become a Marketing Manager in August 2019. In August 2020, they became a Senior Lifecycle Marketing Manager, and finally, in September 2021, they assumed the role of Marketing Director of Demand Generation. Their time at Tessian lasted until July 2022.

Prior to Tessian, Karina worked at Flamingo as a Research Executive from February 2016 to February 2017. Karina then took on the role of Senior Research Executive from March 2017 to September 2017 before being promoted to Project Director, a position they held from September 2017 to October 2018.

Karina's work experience also includes a management trainee position at Omnicom Group, where they were part of the DAS Accelerate program from August 2014 to December 2015. Karina had an account executive placement at Wieden + Kennedy in April 2013, and their earliest recorded role was a marketing placement at Propercorn in July 2012.

Throughout their career, Karina has gained extensive experience in demand generation, marketing, research, and project management.

Karina Ferdi attended Haberdashers' Aske's School For Girls for their early education. Karina went on to pursue a Bachelor of Arts (BA) degree in Geography at Durham University, although the specific start and end years of their education are not provided.

Links

Timeline

  • Director, Demand Generation

    June, 2023 - present