Shir Basok

Shir Basok is a seasoned marketing professional with extensive experience in B2B2C marketing, currently serving as Marketing Programs Manager at Cyolo since October 2022. Previously, Basok held the position of Global Marketing Manager at Alma K. Ltd. from November 2013 to October 2022, where responsibilities included brand strategy, creative content development, go-to-market planning, digital marketing, and sales enablement. Prior experience also includes a role as HR Social Media Specialist at a confidential company from 2012 to 2013. Basok holds a Bachelor of Arts in Psychology from Bar Ilan University and a Master of Business Administration in Marketing from The College of Management Academic Studies.