Shay K.

Shay K. has a diverse and extensive work experience history. Starting in 1998, they served as the Director of Marketing for BrainPower, a start-up company, where they successfully launched the company and onboarded 600 clients. From 1999 to 2003, Shay worked as the Group Manager of Digital Marketing for Siemens ICN, leading a team that built a digital presence and increased online traffic by 500% in two years. In 2004, Shay founded and owned Mud Puppies, a pet services business that generated over $1 million in revenue at each of its three locations in Austin, Texas. They then worked as a Lead Web Content Manager for Advanced Micro Devices from 2005 to 2007, building and managing a team that migrated over 20,000 web assets and receiving awards for outstanding leadership. From 2007 to 2009, Shay served as the Sr. Global Solutions Marketing Manager for Siemens AG, leading the successful launch of a significant global solution in the SMB market. From 2008 to 2012, they acted as the VP of Marketing for nottaTOY, LLC, creating a designer toy brand recognized in the movie "Clear History" and distributed in over 50 boutique retail stores. From 2009 to 2012, Shay worked as a Senior Marketing Consultant for Cisco, focusing on industry marketing and program management for sectors such as healthcare, government, and education. They also conducted cloud vision strategy and execution planning. From 2012 to 2015, Shay worked as a Senior Marketing Consultant for CloudShield Technologies and Leidos, where they closed marketing gaps and increased web traffic for the cybersecurity company. From 2016 to 2023, they served as the Director of Digital Marketing for Finocchio Consulting, Inc., where they led various initiatives, including a social justice digital overhaul, an inclusive photoshoot for Cisco, and improving the company's digital market presence. Currently, Shay is working as the Senior Director of Brand and Product Marketing for CYPHER LEARNING, starting in 2023.

Shay K. completed a Bachelor's of Business Administration (BBA) degree with a focus on Business Administration and Marketing at the University of Hawaii at Manoa from 1993 to 1997. Later, Shay pursued a Masters of Science degree in E-Commerce/Electronic Commerce at National University from 2000 to 2001, but it remains incomplete. Additionally, in July 2013, Shay obtained a certification as an Eloqua Product Master from Eloqua University.