Catina Martinez currently serves as the Head of Growth Marketing at Cyware, a position held since October 2025. Previously, Catina was a Managing Consultant and Sr. Consultant: ABM Strategist at Inverta from November 2019 to October 2025. Prior experience includes roles as Director of Demand Generation & ABM at ExpertVoice, Demand Generation and ABM Lead at Pluralsight, and Client Engagement Manager/Demand Marketing Consultant at DemandGen. Early career highlights feature a demand marketing consultant role at MarketStar and project management positions at Academica West and Ogden City Business Development Division. Catina began the professional journey as a Compliance Technician at Fresenius Medical Care. Catina holds a Bachelor of Arts in Information Systems & Technology from Weber State University, completed between 1996 and 2000.
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