Ben Leigh is the Founder and CEO of D2C (Direct 2 Consumer), one of Australia’s largest and most successful, independent BTL marketing agencies, a role held since 2007. They have more than 25 years of experience and knowledge of retail in Australia, specifically the grocery and electrical retail channels, and have devised and implemented field and shopper marketing campaigns for a wide variety of high-profile, global brands across multiple categories. Leigh founded LifeCheck Pty Ltd and served as its CEO from 1997 to 2007.
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