Jeff Barthuly

Jeff Barthuly is an experienced leader in category management, consumer insights, and marketing within the Fast-Moving Consumer Goods industry. They served as Director at The Nielsen Company from 2010 to 2016, providing consultative support and driving retail strategy. Jeff also held positions at Swire Coca-Cola, USA, from 2017 to 2020, where they managed category and market insights, leading teams to enhance brand performance for major beverage categories. Currently, as Senior Manager of Technical Account Management at DAAP LLC, they lead a team focused on client relationships and data-driven business opportunities while pursuing an MBA and a BS in Business Administration-Management from the University of Phoenix and Regis University, respectively.