Melissa Armstrong

Melissa Armstrong has a diverse work experience spanning several industries. Melissa began their career as an Assistant Manager at Veen's SuperValu in 1991 and remained in that role until 2005. In 2005, they joined SUPERVALU and served as a Category Management Assistant, Category Analyst, and Category Merchandiser until 2010.

Following their time at SUPERVALU, Melissa moved to Unilever where they held various positions related to Category Management and Business Intelligence. From 2010 to 2012, they served as a Category Management Manager at SuperValu. In 2012, they transitioned to the role of Regional Sales Manager at SuperValu ER/Shaw's. Melissa then became an Enterprise Business Intelligence Manager at Target from 2013 to 2014.

Melissa's next role at Unilever was as a Category Management Team Lead - Data and Foods at Target from 2014 to 2016. Melissa then took on the role of Category Management Innovation Leader - Target from 2016 to 2017.

Most recently, Melissa joined DAAP LLC in 2017, where they have held two positions. Melissa started as the Director of Business Intelligence Strategy from 2017 to 2020 and currently serves as the Vice President of Business Intelligence.

Melissa Armstrong has a diverse education history. Melissa started their academic journey at Le Sueur - Henderson High School, where they obtained their High School Diploma from 1989 to 1995. Following that, they attended South Central Technical College in Mankato, MN, from 1998 to 2000. At this college, they pursued a degree in Intensive Care Paramedic Technician. Later, Melissa enrolled at Concordia University-St. Paul and earned their Bachelor of Arts (B.A.) degree in Marketing Management between 2007 and 2009.

In addition to their formal education, Melissa has also obtained additional certifications. In October 2016, they completed a course on Customer Analytics through Coursera Course Certificates.