Lorena Lázaro

Lorena Lázaro has significant experience in brand management and communications, currently serving as the Group Brand and Communications Manager at Dacsa Group since January 2015, overseeing national and international fairs, as well as sponsorship management. Prior roles include Junior Marketing Assistant at FleXiae and internships focusing on marketing and communication at CONTEXTO COMUNICACION, the Universidad de Valencia, the Asociación de Agencias de Publicidad de la Comunidad Valenciana, Agatha Ruiz de la Prada, and Inforpress. Lorena holds a degree in Advertising and Public Relations from Universitat Jaume I and a Master's in Fashion, Design Management, and Operations from CEU Cardenal Herrera University, complemented by a degree in Market Research and Marketing from the Universidad de Valencia.