Dom Boyd

Dom Boyd has over 20 years of experience in the advertising and marketing industry. Dom began their career in 1997 as a Planner at AMV BBDO. In 2003, they became the Head of Strategy at Mortimer Whittaker O'Sullivan, where they were an equity partner in a London creative start-up that became a Top 20 agency. In 2004, they founded Neon State. In 2008, they joined DDB UK as a Strategy Director, leading COI's pioneering behaviourally-focused Teacher Recruitment campaign, which won 3 x IPA Effectiveness Gold awards. Dom also served as Global Planning Lead on Nestle Purina. In 2011, they were Joint Head of Strategy & Planning at Tribal / DDB. In 2012, they joined adam&eveDDB as Group Head of Strategy & Digital Innovation, where they were responsible for building the UK's most successful strategy team of 40+ and won multiple new business, creative, and effectiveness awards. In 2015, they became the Chair of APG, where they pivoted the organisation from F2F brand training & events to a digital content model. In 2017, they joined Publicis•Poke as Chief Strategy Officer, where they were part of the Executive Board leading Publicis Poke UK growth and won 3x IPA Effectiveness, 2x YouTube Works, and multiple creative awards. In 2019, they founded DADA, a Creative CX Strategy Consultancy. In 2020, they joined Kantar as Managing Director, UK Insights, where they were responsible for the UK Insights business commercial growth. Dom achieved notable successes, such as repositioning UK Qual to become a top global growth market, +10% ahead of budget, +29% EBITDA, 5% churn, +16% client preference, +£6m sales from Marketing, and launching 'The Creative Works' with Marketing Week.

Dom Boyd has a diverse educational background. Dom obtained a Certificate in Executive Coaching from Henley Business School in 2020. In 2017, they completed the Future Leaders Programme from altMBA, which focused on Entrepreneurship, Leadership, Business Models and Marketing Strategy. In 2012, they attended the Omnicom University Advanced Leadership programme. Dom also holds a 2:1 degree from the University of Warwick in Political Science and Sociology, which they obtained between 1991 and 1994. In addition, they were granted a Political Science Scholarship from UMass Amherst College of Education between 1992 and 1993. Dom Boyd also holds two certifications: FCXC: Forrester CX Champ from Forrester (2020) and Design Thinking & Innovation Foundation from IDEO (2019).