Paula Wickström

Paula Wickström has extensive experience in project management and marketing, currently serving as a Project Manager at Dagmar since June 2007. In this role, Paula manages various aspects of campaigns, content, and social media, while also developing processes and the team to enhance results. Previous roles at Dagmar include Marketing Manager, Digital Performance Planner, and Media Specialist, with a focus on search engine marketing, web analytics, and project management. Recognized as Vuoden Dagmarilainen by colleagues and board members, Paula has also contributed to Dagmar's Future Pop-up Labs in 2012. Prior to Dagmar, Paula worked as a Marketing Coordinator at FCA Finland and a Product Assistant at Rautakirja Oy Lehtipiste. Paula holds degrees from Metropolia University of Applied Sciences and Mercuria Business School.