Jim Vasgaard

Jim Vasgaard has extensive experience in sales management, currently serving as the National Sales Manager for both AV Partner Development and Spectacular Projects at Daktronics since January 2008. In these roles, Jim focuses on driving profitable sales growth in large format digital signage for non-sports venues, collaborating with sales and marketing teams to enhance strategies and brand awareness. Previously, Jim served as the Reseller Segment Manager, where responsibilities included developing sales channels, generating leads, and training sales staff. Prior to joining Daktronics, Jim was the Sales Manager and COO at Action Graphix from 1994 to 2004, overseeing sales development and daily operations. Jim holds a Bachelor's degree in Advertising from South Dakota State University.