BS

Bernardo Siaba

Global Head of Visual Merchandising

Bernardo Siaba is a seasoned professional in visual merchandising with over 20 years of experience, currently serving as the Global Head of Visual Merchandising at Dan John since 2025. Previously, they held the position of World Wide Concept & Visual Merchandising Director at Versace from 2014 to 2023, where they were instrumental in creating global window concepts and in-store displays. Bernardo also spent 14 years as the International Creative Head of Visual and Styling at Club 21 UK, collaborating with prestigious luxury brands. In addition to their freelance work in creative visual merchandising from 2024 to 2025, Bernardo has a passion for crafting retail environments that enhance customer engagement and brand identity.

Location

Milan, Italy

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