Sam Byrne is currently a Senior Integrated Media Manager at Dan Murphy's, where they leverage media, data, and technology to help brands solve problems. Sam previously held various roles at Tiger Pistol, including Senior Account Manager and Social Media Specialist, and served as Senior Digital Director at UM Australia in 2022. Additionally, Sam's experience includes roles as Client Solutions Manager and Digital and Technology Director at dentsu international from 2018 to 2020. They hold a Bachelor of Business with a focus on Marketing from La Trobe University, as well as a Bachelor’s degree from Copenhagen Business School.
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