Michael Anthony is a seasoned digital analytics and web development professional with a comprehensive background in various roles across multiple companies since 2002. Currently serving as a Sr. Google 360 Analytics Manager and Tag Manager Architect at Danaher Corporation, Michael specializes in the implementation of Google Server Side Tag Manager and the migration to Google Analytics 4. In addition to extensive experience in SEO and front-end development through Michael Anthony LLC and other ventures, Michael has a proven track record of enhancing ROI through optimized AdWords campaigns and advanced conversion tracking. With expertise in both backend and frontend technologies, Michael has developed numerous websites and applications, contributing to projects across diverse sectors, including entertainment and e-commerce.
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