Jenny Rockow is a Senior Manager of Website Experience at Dandy, where they drive the vision and strategy for optimizing web experiences through conversion rate optimization (CRO), user research, segmentation, personalization, and UX/UI design. With a background that includes roles as a Marketing Automation Specialist and Manager of Digital Marketing Optimization at Paychex, and various marketing positions at companies like EMA Design Automation and The DiMarco Group, Jenny has extensive experience in leveraging technology and data to enhance marketing strategies. They hold a Bachelor of Arts from Mercyhurst University, completed in 2012.
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