Lars Bech is a seasoned professional with extensive experience in digital customer experience and project management, currently serving as the Lead Business Architect at Danfoss since February 2015. Lars has held various leadership roles, including Head of My Danfoss & CDP, where responsibilities encompassed product management of the Customer Identity and Access Management (CIAM) solution, focusing on features such as authentication, security, and compliance with data privacy regulations. Previous positions at Danfoss Power Solutions and TDC Kabel TV involved managing digital marketing projects, web strategy, and user experience design. Lars holds a Master’s degree in IT Leadership and Management from IT-Universitetet i København and multiple degrees in Media Studies from the University of Copenhagen, with additional studies at Copenhagen Business School.
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