Sultan Arif

Sultan Arif has worked in a variety of roles across the marketing and sales industries. In 2021, they joined DappRadar as Director of Partnerships, Sales & Monetization, where they focus on blockchain, NFTs, DeFi, cryptocurrency, dapps, and other SEO friendly buzz words. From 2019 to 2021, they were the Head of Marketing at Wowoo Exchange Singapore, where they created department systems and processes from the ground up for scalable marketing campaigns. In 2018, they were an Analytics Director, Regional Marketing in a contract role at MetLife. From 2014 to 2018, they were the Co-Founder/Director of Marketing Strategy & Insights at Long Neck Marketing. From 2013 to 2014, they were a Strategic Consultant in Marketing Strategy & Insights at Epsilon, working with a plethora of companies on digital marketing strategy, SEO, paid search, email marketing, social marketing, and more. In 2012, they worked as a Senior Marketing Manager, Strategic Sales Services, Corporate Solutions, APAC in a contract role at Jones Lang LaSalle. From 2010 to 2012, they were the Head of Marketing & Communications at Eurekahedge, a subsidiary of Mizuho Corporate Bank, where they were responsible for overall global brand marketing, paid search, SEO, affiliate marketing, and social media marketing. In 2010, they were an Audience Development Consultant in Marketing in a freelance role at Incisive Media. In 2009, they worked as an English Teacher and Web Editor at ALTIA Central. From 2006 to 2009, they were a Senior Circulation Executive in Marketing at Incisive Media, where they were responsible for maximizing subscriptions and database expansion.

Sultan Arif completed a 2:1 (w/Hons) in Business Management from the University of Hull between 1999 and 2003. Sultan then went on to pursue a MSc in Marketing Management from the University of Wales, Cardiff from 2007 to 2009. In 2016, they obtained certifications from Google in both AdWords and Analytics.