Abdul Basith

Abdul Basith has a diverse work experience spanning different companies and roles. Abdul started their career in 2011 as an IT Technical Support Executive at The Edge Group Pvt Ltd, where they provided technical support and network problem resolution to end users. In 2013, they joined Digital Commerce Lanka (Pvt) Ltd. as a Sales Executive, where they researched the market for trending products, identified suppliers, and managed product placement on the wow.lk website for revenue generation. Abdul also developed new business opportunities by cold calling merchants and managed offline sales and digital promotions.

In 2018, Abdul joined DigitalX (Pvt) Ltd. as an Assistant Marketing Manager, where they directed the design and content team, managed ad campaigns, and planned and executed marketing contribution campaigns. Abdul was later promoted to Manager Marketing and Business Development - Mymed, where they took responsibility for overall marketing, defined and planned monthly sales campaigns, and closely monitored site categories for marketing contributions.

Currently, Abdul is working at Daraz as a Category Head. Their responsibilities include driving business growth and market share of the Fashion industry, maintaining quality standards, planning strategic battles, onboarding fashion brands, and managing resource requirements.

Overall, Abdul Basith has gained valuable experience in marketing, business development, digital advertising, sales, and IT technical support throughout their career.

Abdul Basith obtained a Bachelor of Science (BSc) degree in Management Information Systems from University College Dublin, where they studied from 2012 to 2016. Prior to that, in 2011, they attended Zahira College, but the details of their degree or field of study are not provided. Additionally, Abdul Basith has received certifications in Google Tag Manager from Google in October 2019, Search Engine Optimization from Udemy in June 2019, and Google Analytics for Beginners from Google in June 2018.