Abdul Basith currently serves as the Category Head at Daraz since July 2020, focusing on driving business growth and market share in the fashion industry while ensuring high standards in delivery time, product quality, and customer experience. Prior to this role, Abdul worked as a Category Manager at DigitalX (Pvt) Ltd from May 2018 to July 2020, overseeing marketing and business development for Mymed, where responsibilities included digital and offline marketing, sales campaign planning, and marketing collateral creation. Earlier experience includes positions as a Digital Advertising Specialist and Sales Executive at Digital Commerce Lanka (Pvt) Ltd and an IT Technical Support Executive at The Edge Group Pvt Ltd. Abdul holds a Bachelor of Science degree in Management Information Systems from University College Dublin, completed in 2016.
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