Batool Jafri

Batool Jafri is an experienced professional in the field of customer relationship management and graphic design, currently serving as the Head of CRM - Customer Experience at Daraz since December 2014. Jafri's roles at Daraz have included CRM Manager positions focused on Automations & Lifecycle and Promotions, as well as CRM Specialist and Senior Graphic Designer. Notable expertise includes managing communication channels such as push notifications, WhatsApp, emails, SMS, and in-app banners. Prior experience includes working as a 3D Visualizer at interGraphics C&A Inc. and as a Graphic Designer at Brandweed. Batool Jafri's educational background includes a Bachelor of Science in Communication and Media Studies from Iqra University and an Intermediate degree in Commerce from Commecs Institute of Business & Emerging Sciences.