Sofia Hoff

Sofia Hoff has had a diverse range of work experience. Sofia started their career at Tobii Technology AB in 2007, working as a Thesis Writer and Interaction Designer. Sofia then moved on to Corporater in 2008, where they worked as a Service Consultant and later as a Design & Usability Expert until 2013. Since then, Sofia has been working at Daresay Digital Agency, where they have held various roles including Interaction Designer, UX Lead, Design team lead & UX lead, and currently Design Director.

Sofia Hoff's education history begins in 2001, when they attended Stockholm University for a brief period. During that time, they studied the field of "History of Western Philosophy". In 2003, Sofia enrolled at Umeå University where they pursued their Master's degree in "Cognitive Science" until 2008. Additionally, in 2004 and 2005, Sofia returned to Umeå University to study "Interaction & Design". Later, in 2006 and 2007, they attended Western University and majored in "Cognitive Neuroscience & Design".