Bianca Edgar is a growth and marketing leader with over 15 years of experience in the IT and software industry, specializing in the APJ region. Known for a collaborative leadership style and a focus on measurable business outcomes, Bianca has held key roles at companies such as Zscaler and Darktrace, where they lead partner marketing and develop go-to-market strategies. Their entrepreneurial experience includes owning a marketing consultancy that supported pipeline generation for technology organizations. With a robust educational background in Business Economics and Marketing, Bianca continues to influence the field through strategic execution and stakeholder engagement.
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