Founded in 2012, Darling was the first magazine to boldly celebrate women's natural beauty by refusing to retouch skin or body images, setting a new standard for authenticity and deep conversations around mind and soul wellness. Over the years, we've grown from a revolutionary publication into a vibrant lifestyle brand, introducing a unique clothing line and home décor products designed to inspire and create community. Each piece carries our message: "You are a work of art," encouraging self-esteem and intentional living. Darling stands at the intersection of quality and meaningful connection, extending beyond print to host Darling Dinners nationwide, fostering face-to-face connections and mentorship among women. As we continue to evolve, our commitment to challenging the fast fashion industry with high-quality, thoughtfully designed products remains unwavering, embodying a lifestyle that celebrates inherent beauty, worth, and a life lived with purpose.

We empower women through thought-provoking content about self-esteem, character and purpose, and intentionally display a diverse, real picture of beauty. We are the only publication that doesn’t retouch women. 

Founded by Sarah Dubbeldam in 2012, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands.

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