Founded in 2012, Darling was the first magazine to boldly celebrate women's natural beauty by refusing to retouch skin or body images, setting a new standard for authenticity and deep conversations around mind and soul wellness. Over the years, we've grown from a revolutionary publication into a vibrant lifestyle brand, introducing a unique clothing line and home décor products designed to inspire and create community. Each piece carries our message: "You are a work of art," encouraging self-esteem and intentional living. Darling stands at the intersection of quality and meaningful connection, extending beyond print to host Darling Dinners nationwide, fostering face-to-face connections and mentorship among women. As we continue to evolve, our commitment to challenging the fast fashion industry with high-quality, thoughtfully designed products remains unwavering, embodying a lifestyle that celebrates inherent beauty, worth, and a life lived with purpose.

We empower women through thought-provoking content about self-esteem, character and purpose, and intentionally display a diverse, real picture of beauty. We are the only publication that doesn’t retouch women. 

Founded by Sarah Dubbeldam in 2012, Darling has acquired a large community of unique, intelligent, and influential women who are looking to continue to collaborate with Darling and other like-minded brands.

Darling,

Steve Dubbeldam

This department focuses on developing and managing strategic partnerships and collaborations.

Partnerships Management

This department focuses on creating and managing written content to engage and inform the audience.

Content Development

This department oversees the vision and direction of creative projects and initiatives.

Creative Leadership

This department ensures product quality through inspection and testing processes during production.

Darling,

Org chart

Teams

Partnerships Management

Content Development

Creative Leadership

Quality Assurance

Offices