Sonia BOUR

Sonia Bour is currently the Chef des ventes at Darty, where they lead and coach the sales team while managing statistics and relationships with partners. They have a diverse professional background, including experience in international sales with BBM Equipement and commercial assistance at ALD Automotive. Sonia holds a Master’s degree in Management and Strategy from IMC European Business School and has cultivated skills in communication, marketing, and project management through various roles. Their educational journey also includes studies in economics and business law, as well as a DUT in commercial techniques.