Ivan Baeza is a Senior Data Analytics Engineer currently leading analytics architecture for digital products at Dasa, focusing on tech specifications and data visualization. With expertise in data measurement ecosystems, they have implemented large-scale tracking infrastructures and managed analytics governance for various enterprise clients. Previously, at Cognizant, Ivan provided global technical support for Google platforms and executed over 100 analytics migrations. Fluent in English, Spanish, and Portuguese, Ivan is passionate about bridging marketing and engineering in cross-functional teams. Ivan holds a Bachelor's degree in Advertising and Publicity from Faculdades Integradas Rio Branco.
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