Pprashant Dubey is a UX Lead at IBM, bringing over 10 years of experience in user-centered design and design leadership. They hold certifications as a usability analyst and have authored a book on user experience and artificial intelligence. Pprashant has contributed to multiple publications and holds two patents, showcasing their commitment to innovation. They have recently designed a travel planning app that won recognition in a design competition and continue to explore the use of generative AI to enhance user experience. Previously, Pprashant has held key positions at Dassault Systèmes and 3DPLM Software Solutions Limited.
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