Larry B. is an accomplished professional with extensive experience in account management and client relations, currently serving as Global Account Director at Data Axle since May 2014. Prior roles include Global Account Director at Yes Lifecycle Marketing and Account Director at Harte Hanks, where Larry managed a significant client portfolio and led initiatives that consistently exceeded revenue targets, enhancing margins and client satisfaction. Larry has a proven track record of mentoring teams to understand client needs and implementing strategic solutions, securing substantial revenue and maintaining high retention rates. Larry's career began at Avid Technology as CRM Manager, focusing on marketing programs and lead generation. Larry holds a Bachelor's degree in English Communications with a specialization in Broadcast Media from Massachusetts College of Liberal Arts.
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