William Purcell

William Purcell is a seasoned professional with extensive experience in the retail and technology sectors. As the Founder and Managing Partner of Retailer Innovation Partners, William has a track record of driving innovation. Previously, as an Equity Partner at DCVC and CEO/Co-Founder of AisleFire, William played pivotal roles in shaping industry strategies. William also served as CEO and Founder of Market6, now part of 84.51/Kroger, and held the position of Chief New Markets Officer at GS1/Transora. A graduate of the University of California, Berkeley with degrees in Business and Computer Science, as well as a Bachelor of Science and Masters Certificate in Food Industry Marketing and Quantitative Business Methods from the University of Southern California, William possesses a strong educational foundation to support a successful career in business leadership.