Daily SKU-Level Intelligence for Home Improvement and Building Materials Manufacturers.

Insight delivers the most complete market view in the home improvement industry. Since 2014, we've pioneered SKU-level data capture and market sizing, covering 98% of stores across the U.S. retail landscape.

Our platform provides daily visibility into pricing, inventory, and assortment data across 24,000+ retail and online locations, including Home Depot, Lowe's, Ace Hardware, and Menards. We track both Pro and DIY channels with no gaps, giving sales, category, pricing, and supply chain teams the real-time intelligence they need to act decisively.

Trusted by Fortune 100 companies, Insight helps manufacturers:
→ Detect pricing shifts and competitive moves as they happen
→ Identify assortment gaps and inventory risks at the store level
→ Benchmark performance across categories, channels, and regions
→ Forecast demand and plan for multiple market scenarios

We turn complex retail data into clear, actionable guidance, helping you protect margins, capture demand, and build stronger retail partnerships.
Over 500 categories validated. Real-time accuracy. 

Purpose-built for building materials and home improvement.

Data Ladder Insight

Org chart

Teams

Offices

Data Ladder Insight

Org chart

Teams

Offices

Related companies