Lars Albright

Lars is EVP of Merchant Loyalty within the Data & Services team at Mastercard, Inc. Prior to Mastercard, Lars helped build SessionM into the market leader for customer data management and engagement, working with the world’s largest and most innovative brands to help them build stronger relationships through smarter engagement. SessionM was acquired by Mastercard in the fall of 2019. Prior to co-founding SessionM, Lars was at Apple, Inc., where he was a member of the executive team iAd, Apple’s mobile advertising business unit. While at iAd, Lars worked on a variety of initiatives including running partnerships and alliances in the U.S., Europe and Asia. Before Apple, Lars was a Co-Founder and Senior Vice President of Business Development at Quattro Wireless, a leading mobile advertising platform that was acquired by Apple in 2010. Prior to Quattro, Lars was Vice President of Business Development at m-Qube, North America’s dominant mobile aggregator that was acquired by VeriSign in 2006. Lars started his career in investment banking and finance on the West Coast, working for Montgomery Securities, and later for an affiliate fund of private equity firm, Texas Pacific Group. Lars is actively involved in the entrepreneurial community, working closely with a range of venture funds and early stage start-ups along with non-profits. Lars received an MBA from the Tuck School of Business at Dartmouth and his AB with honors from Harvard University.