Marieke de Graaf

Marieke de Graaf is a seasoned data consultancy professional with extensive experience in analytics and leadership across various organizations. Currently, Marieke serves as the Company Owner at Data Potentials and holds the position of Product Owner for Data, AI, and Analytics at Royal Schiphol Group, where Marieke builds and leads analytics teams. Previously, Marieke has managed analytics teams at Holland Casino, playing a crucial role in data-driven development and strategy implementation. Marieke's career spans diverse roles, including managerial positions in business analytics and pricing at Thomas Cook and De Telefoongids, as well as volunteer work analyzing research on self-leadership at Una4all. Academically, Marieke holds a Master of Science in Econometrics and Operational Research from Tilburg University and has engaged in various professional training initiatives.