Leo Howell, MA

Leo Howell, MA has a wealth of experience in content strategy, content configuration, and content management. In 2021, they began working as a Content Strategist at Data Skrive, where they synthesize disparate information from quantitative and qualitative sources to design content plans, processes and strategies that deliver content that meets and exceeds client expectations. Leo also serves as a bridge between client-facing teams and the delivery team to communicate content needs and inform creation decisions. In 2019, Leo began working as a Content Manager at Major League Baseball, where they led a team of 6 writers and editors, creating and executing a multi-platform content strategy to inform hundreds of thousands of fans about the top prospects in Minor League Baseball and Major League Baseball. In 2015, Leo worked as a General Editor at ESPN, where they aligned content development objectives with the business by re-focusing the department's strategy on creating content that drove consumer engagement, lead generation, premium product-sign ups, and revenue growth. Leo also worked as an Assistant Editor at RotoGrinders, where they created content for a popular daily fantasy sports community with tens of thousands of members, and managed a staff of 40+ writers covering profession and collegiate baseball, basketball, hockey, and golf. In 2013, Leo worked as a Contributing Writer at numberFire, where they brought a data-driven perspective to sports journalism, creating content incorporating sports analytics and statistics to engage a previously untapped segment of tens of thousands of sports fans. Leo also worked as an Editor at FanSided, where they led the development and execution of the content strategy for a sports website focused on the Tampa Bay Buccaneers, writing, editing, and publishing 75+ articles per month, generating a record-setting 100k+ page views per month.

Leo Howell, MA has a Master of Arts (M.A.) in Communication (New Media) from Southern New Hampshire University and a Bachelor of Science - BS in Sport Management from Liberty University.