John Robert Whitaker is an experienced leader in consumer insights and market analysis, currently serving as a Freelance Contractor at DataAnnotation since 2025, focusing on improving generative AI systems. Simultaneously, Whitaker holds part-time consulting roles while seeking a full-time leadership position in consumer insights, leveraging experience from previous roles such as Director of Consumer Insights at Signet Jewelers and Vice President of Market Intelligence & Analytics at Cardinal Health. Notable achievements include restructuring insights programs at both Cardinal Health and Lowe's, developing shopper insights capabilities at Hanesbrands, and managing significant budgets across multiple organizations. Whitaker holds a Master of Arts in Economics and a Bachelor of Science in Business Administration from the University of Missouri-Columbia.
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