James Lever is an accomplished technology leader with over 20 years of experience in the TravelTech sector, currently serving as a Senior Solution Consultant at DataArt. Previously, they held the position of Chief Technology Officer at Weeva, focusing on sustainable technology solutions for the travel industry. Lever has also served as CTO at ZEN3 UK LIMITED and CWT Digital, where they made significant contributions to technology transformation and business growth. Their entrepreneurial spirit is reflected in their founding of IBUK Web Services and HUCADEN Limited, where they emphasized IT management and sustainability. Lever holds an MSc in Digital Transformation from the University of Hull, which they are currently pursuing.
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