Luz Otero

Luz Otero currently serves as the PR & Communications Manager at DataArt since April 2021, bringing substantial expertise in managing and developing PR and digital marketing strategies across various regions. Prior to DataArt, Luz worked as a Senior Digital Marketing & PR Specialist at SOL Edu Pty Ltd, focusing on PR and digital marketing for LATAM and Europe. Luz's experience also includes a role as Digital Marketing Manager at Philips, overseeing strategic marketing for Hispanic LATAM, and as a Digital Marketing Specialist at Convoy, where marketing initiatives supported service expansion in Argentina and Mexico. Luz began a marketing career as a Marketing Trainee at Avon, gaining foundational skills in community management and marketing campaign implementation. Luz holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Universidad de Ciencias Empresariales y Sociales.