Chris Ford is currently the Head of Global Solutions at Databook, where they oversee strategy and operations for the global solutions organization, focusing on unifying pre-sales and post-sales execution. Chris is also the Founder and Principal of Narrative, assisting B2B sales teams in transforming their approach to communication through storytelling and buyer psychology. Previously, Chris held several roles at Clari, including Senior Manager of Sales Engineering for the Americas, where they significantly contributed to revenue growth and efficiency. They have a diverse background in sales engineering and account management at various companies, including HireVue and Rosetta Stone, and earned a Bachelor of Science in Human Biology from North Carolina State University.
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